If Twitter was the dance floor and Facebook was the bar, then LinkedIn would be the courthouse down the road.

LinkedIn is where you build your professional network. You can connect with past colleagues, friends or follow industry leaders. It truly is a very valuable tool to realtors – if used correctly.

Remember, the name of the game on LinkedIn is “professionalism.” Every time you go to publish a story on LinkedIn have this in mind.

To help you navigate through LinkedIn, here are a bunch of do’s and don’ts for your LinkedIn profile.


(i) Ask for referrals! If you have a satisfied customer, you should reach out to them and professionally ask them for potential referrals. For example:

“Hi, John Smith, hope you’re settling into your new place! If you have anyone in your network that needs some help selling their home, I’d be glad to help out. Thanks again.

Take care,

Your Name”

(ii) Use a professional picture. If you don’t have one, look for a corporate photographer in your area, or email an arts school. Many arts schools have students who can provide quality photos at a fraction of the normal cost.

(iii) Complete your profile. Your LinkedIn profile may be the first thing people see when they search for you online. Thus, your profile is your online resume. Every new person that sees your LinkedIn is a potential customer, so make sure you have everything up to date.

(iv) Make connections with those you know. As you connect with everyone, send a nice personalized message reminding the person of how you know them.

(v) Join groups which are relevant to you. This means, looking for groups where you can (a) learn from industry experts and peers and (b) receive potential leads. Be creative, if your community has a group on LinkedIn, then join it and contribute to it.

(vi) Refer people to those whom you are connected with. Referring someone to a connection on LinkedIn is a great way to build trust with your network and get reciprocal leads.


(i) Do not under any circumstances add anyone that you do not know. This is spammy behavior and ultimately a waste of time. Alternatively, if you’d like an introduction to someone, ask a mutual connection to introduce you to said person.

(ii) Do not shamelessly promote yourself. People aren’t heading to LinkedIn to see ads. They are there to build connections.

(iii) Do not use any improper language. LinkedIn is the professional social media sphere, so keep your language professional.

LinkedIn do’s and don’ts come down to common sense. Whenever you are doing something on the platform just ask yourself if you would do it in an office setting, or at an open house. If the answer is yes, then go ahead.